Released on = October 25, 2006, 1:22 pm

Press Release Author = Dr. Danielle Babb

Industry = Real Estate

Press Release Summary = Scottsdale, AZ - October 24, 2006 - With the creation of
numerous technologies designed to disintermediate the real estate agent, the
multi-family market is often overlooked. Dr. Danielle Babb, author of the book
Commissions at Risk: A Real Estate Professionals Guide to Beating Online Competition
(October 2006) presented a keynote speech to hundreds of professionals in the
multi-family sector on how to use technology to beat their competition.


Press Release Body = For Immediate Release

Contact: Danielle Babb

Ph: (206) 984-3264 or dani@commissions-at-risk.com



AUTHOR SPEAKS TO MULT-FAMILY PROFESSIONALS ON TECHNOLOGY


Scottsdale, AZ - October 24, 2006 - With the creation of numerous technologies
designed to disintermediate the real estate agent, the multi-family market is often
overlooked. Dr. Danielle Babb, author of the book Commissions at Risk: A Real Estate
Professionals Guide to Beating Online Competition (October 2006) presented a keynote
speech to hundreds of professionals in the multi-family sector on how to use
technology to beat their competition.

While the focus of the book is on the residential market and beating flat-fee and
low-cost brokers by re-thinking their business from a web-enabled traditional model
to a fully web-based version, the multi-family industry is also being hit by sites
like rentometer.com and Google's new Google Base coupled with keyword searches for
apartments that instantly allow individuals to compare rents, blogs to spread good
and (primarily) bad news, and the general feeling of helplessness by many in the
multi-family business to combat this growing problem. Yet this sector isn't helpless
in their battle for market share and for positive publicity - in fact several tools
- if used properly, can create fully qualified leads online - enough to fill their
vacancies and more.

There are several factors in play here, including demographics, comfort with web
security based on age and experience, a growing disparity between the needs of Gen-X
and Y individuals and baby boomers, and the inability to keep up with the growing
demand for web services. Dr. Dani Babb talked about all of these issues and more at
the conference and has helped to educate this particular market. She has her
presentation available for download on her book web site at
www.commissions-at-risk.com and video of the entire presentation will be available
on her site by mid November.

***



For a review copy or interview with Commissions at Risk author Dr. Dani Babb,
contact her at dani@commissions-at-risk.com or call (206) 984-3264




Web Site = http://www.commissions-at-risk.com

Contact Details = Fax 866-391-2978
Phone: 206-984-3264
dani@commissions-at-risk.com